What does "success" mean for Apple TV+ anyway?

Apple TV+ just keeps adding new movies and shows, but how many people are watching? Only Apple knows for sure.

In our top story, an entertainment industry expert takes a look at the current state of Apple TV+ -- and outlines what the future might hold for the streaming video service.

Read the Q&A to find out what "success" might look like for Apple TV+.

Have a good weekend...

— Lewis Wallace, managing editor

P.S. Happy Fourth of July to all our U.S. readers!

News and opinion

A year and a half in, Apple TV+ remains something of a black box. Apple won't say how many people watch its streaming video service. With some high-profile shows coming soon, the future looks promising. But what does success actually mean for Apple TV+?

An apparent iPhone 13 dummy leak suggests Apple plans to rearrange the rear-facing camera layout on some devices this year.

Plus, more Apple leaks and rumors:

Got an old Mac that badly needs a software update? Apple finally dropped the $19.99 fee for Mac OS X Lion and Mountain Lion.

When a monstrously wide 49-inch Dell monitor fails to provide enough screen real estate, the only thing to do is go sideways.

Plus, more Setups:

Maybe you’ve been thinking that MacBooks are just too practical. What you want is a handheld Mac with a screen you can barely see and an uncomfortable keyboard. Well, T. Sanglay Jr. has just the project for you.

Nothing great is gone forever, as a free new web music player shows.

A concept artist combined many of the iPhone 13 Pro leaks into a video that might portray Apple’s next handset.

How-tos

Installing the just-released public beta is free, and not too difficult. Here’s how to begin playing with macOS Monterey yourself.

You don’t need to buy one of the new International Collection bands for Apple Watch to get the new country-specific Stripes faces that match them.

If you ran into problems with the iOS 15 beta, here's how to get things back to normal.

This especially fun Easter egg takes a little doing to find.

Deals

The Cult of Mac Store just kicked off its big Fourth of July sale, offering 15% off all items when you spend $50 or more. Take your pick from some of the best iPhone, iPad and AirPods cases and stands, Apple Watch bands and more — all hand-picked and approved by members of the Cult of Mac team. Shop the Cult of Mac Store now.

Having the perfect portable gadgets by your side makes traveling simpler, more efficient and more fun.

There are plenty of reasons why you’d want to keep your personal phone number hidden. This app makes it easy and inexpensive.

Whether you’re ready to start an exciting new career in IT or get that high-paying promotion you’ve been dreaming about, don’t underestimate the value of up-to-date training.

Reviews and recommendations

With a showdown on the horizon, Lisey gets back in touch with her sisters — in the most intense way imaginable — in this week’s installment of Lisey’s Story, the fantastical Apple TV+ series based on Stephen King’s novel.

The Pitaka MagEZ Stand for Tablets, the MagEZ Case and the MagEZ Folio will give your tablet what it needs to be used in the office or on the road.

Make your AirTag infinitely more useful by combining it with an Elago Case. Made from sturdy silicone, they come with a built-in clip that can be easily attached to any bag, coat, bicycle and more.

SwitchEasy’s new MagWallet carries up to two credit cards and snaps onto the back of your iPhone 12 so it’s always with you. It’s a lot like Apple’s MagSafe Wallet, only considerably more affordable.