How Apple kept iPhone SE's price so low

April 17, 2020

The new iPhone SE, which Apple unleashed this week, looks like a winner. Apple cut some corners to keep its price at $399, but the timing for an inexpensive iPhone could prove perfect.

Top stories

The 2020 iPhone SE costs just $399. That makes it one of the cheapest iOS handsets ever, equaled only by the original model. But to get this price, Apple had to make some serious compromises.

Plus, more on iPhone SE:

Cupertino is said to be working on at least two variations of the product, including one “premium version” and another focused on fitness with a lighter design.

Even people who never realized Apple Watch’s awesome motivational power are standing up and testifying: The device helps get your butt up off the couch during the coronavirus quarantine.

Allegedly leaked CAD drawings offer a possible glimpse of the new iPhone 12 Pro Max.

Plus more hardware rumors and leaks:

Now that the super-cheap 2020 iPhone SE is finally out, Apple fans can turn their anticipation to the iPhone 12 and iPhone 12 Pro launch this fall.

Plus, more Apple concepts:

How-tos

Your fitness doesn’t need to suffer just because you’re stuck indoors. In fact, now is the ideal time to start working on your abs.

Use Reminders, and the Drafts app's shopping mode, to make masked trips to the grocery store safer and easier during the COVID-19 pandemic.

You may prize your Mac for its security and reliability, but that doesn’t mean you’ll never face a need to recover data. Damaged and corrupted hard drives happen. And sometimes it pays to supplement Apple functionality with third-party choices. That’s why you need an award-winning product like Remo Mac Data Recovery Software.

This handy shortcut lets you quickly connect to your AirPods.

Deals

Ever plug your iPhone into iTunes and realize you have no idea how to get your music from one device to another? You’re not alone. iTunes is clunky and confusing. Luckily, apps like iMazing stepped in to offer easier and more intuitive iOS management.

Going online can be risky business, so protecting your connection is always smart. And if you’ve got kids, there’s good reason to make sure they don’t end up where they don’t belong.

Plus more deals:

Reviews and recommendations

One of the best keyboards money can buy for iPad Pro now comes with a built-in trackpad. Unfortunately, it's fatally flawed.

The Juuk Qrono offers everything you could want from a metal bracelet without the nasty drawbacks. It looks terrific but won’t weigh you down, and it’s built to last.

The app lets you add services, scripts and apps to your Finder’s contextual menu. It's the Mac app you didn't know you need.

The new Apple TV+ show about unconventional structures designed by unorthodox architects is as much a mixed a bag as anything else on the streaming service.