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Apple's most underrated app?
It's time to start brainstorming with Freeform.
Lewis Wallace
May 31, 2025
I remember when Apple gave us a sneak peek at its digital whiteboard app Freeform during WWDC22. It looked like a fantastic tool for brainstorming and collaborative planning.
When Freeform launched later that year, I opened it once to check it out … and then promptly forgot it even existed. This weekend’s new how-to reminded me about the app, and made me excited about revisiting it the next time I need to collaborate on something.
Freeform is remarkably powerful, totally free, and works on Mac, iPad, iPhone and Vision Pro. Still, it flies under the radar. Here’s why you should give one of Apple’s most underrated apps a try. (Also available in video form.)
Also in this edition of The Weekender:
If you want to become even more of a Mac power user, check out the Raycast app. Our writer Rajesh Pandey calls it a “Swiss Army knife for Mac” that will turbocharge your productivity. Like Freeform, it’s super-powerful — and free!
Apple’s already hard at work on a device that could kill the iPhone.
Sick of spam calls? Our friends at Incogni run a service that scrubs your personal data from the web, making it harder for scammers and spammers to bug you. And right now, Incogni is offering a big discount for Cult of Mac readers with code CULTOFMAC.
With WWDC25 just over a week away, there are tons of leaks and rumors flying around. This week’s most surprising? Apple might shake up the naming convention for all its operating systems. (Want more? Check out all this week’s Apple rumors.)
Don’t miss all the great deals this week, including hot buys on the brand-new 15-inch MacBook Air and refurbished iPhone 12 and iPad Air.
Enjoy your weekend!
— Lewis Wallace, managing editor
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How-tos
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